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Images & Voices of Hope | December 2, 2020

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Advertising

‘This Girl Can’ campaign ad empowers all women to be phenomenal

March 16, 2017 |

Screengrab from “Phenomenal Women” ad.

 

 

 

Sport England recently launched an empowering ad for its “This Girl Can” campaign. Airing on February 24, the “Phenomenal Women” ad is synced with a voiceover of “Phenomenal Woman,” the poem by writer … Read More

Amazon Prime ad featuring priest and imam sends message of unity

December 14, 2016 |

Screengrab from Amazon Prime ad. 

 

A priest and imam meet for a cup of tea and realize they share a common problem: their age. They talk in laughter and inaudible words, in a way only friends who are truly … Read More

#LikeAGirl campaign offers much-needed perspective in midst of sexist Olympics commentary

August 12, 2016 |

Screengrab from Keep Playing #Likeagirl Olympics commercial.

 

Sexism has been on full display at this year’s Olympics. Several commentators and journalists have compared female athletes — and in some cases even attributed their success — to men.

Case in point:

Read More

Indian detergent ad promotes gender equity and urges men to #SharetheLoad

February 29, 2016 |

Screengrab from Ariel commercial. 

 

A new ad from Ariel, an Indian detergent company, sheds light on unequal gender roles that exist across generations.

The ad, which was released on YouTube last week, has generated a lot of media buzz and … Read More

The need for ads that don’t limit beauty to physical appearances

August 20, 2015 |

There have been lots of campaigns over the past year designed to help build women’s self esteem and combat media messages that equate low body weight with beauty.

These campaigns — which have played out in ads, social media, and on … Read More

News organizations turn off ads on stories about the Germanwings plane crash

April 3, 2015 |

There’s been some interesting buzz this week about how news sites handle ads on tragic stories. The New York Times is among the news sites that deliberately hide ads on tragic stories to avoid seeming insensitive.

The Electronic Frontier Foundation’s Parker Higgins recently drew attention … Read More

Dove’s ‘Love Your Curls’ ad encourages women to embrace their natural waves

January 22, 2015 |

12-year-old Jewel, who is featured in Dove’s latest ad. (Screenshot from YouTube).

 

 

 

Dove’s latest commercial inspires girls to love their curls. The ad, created by Ogilvy & Mather, continues Dove’s streak of ads that empower women to embrace their natural beauty.

The … Read More

Female empowerment becomes prevalent theme in photography, journalism & advertising

January 16, 2015 |

This week, Upworthy highlighted a BuzzFeed video that features realistic photos of women and girls. (Stock photo)

 

 

We were drawn this week to a BuzzFeed video that portrays images of “real” women — as opposed to the stereotypical images we so … Read More

Three holiday ads that evoke emotion with music & good storytelling

December 24, 2014 |

Many of this year’s holiday ads fall into the realm of “sadvertising” — advertisements that evoke an emotional response.

Some say this trend began with Google’s 2011 “Dear Sophie” commercial. Proctor & Gamble’s “Pick Them Back Up” is another good example.

Three new … Read More

Love & empowerment are key themes in 2014’s most viral ads

November 26, 2014 |

 

    Screengrab from a DTAC advertisement.

 

 

 

As 2014 draws to an end, advertising publications are looking back at some of the most popular ads of the year. This week, AdWeek published a piece highlighting the 20 “most … Read More