We Heart It social networking site encourages people to share ‘images that move you’
- Mallary Jean Tenore
- On August 11, 2014
A screen grab from We Heart It’s travel section.
A social networking site aimed at tracking “images that move you” has quietly grown an audience of 30 million users.
We Heart It has collections of photos with titles such as “Daily Inspiration.”“Girl Power,” and “Let’s Escape,” and claims to be the only “bully-proof” social network. The site encourages people to “discover creativity” and “curate your inspiration.”
In an article last week, The Washington Post’s Caitlin Dewey said that despite We Heart It’s popularity among teenage girls and advertisers, it has received little mainstream media attention.
“A userbase of 30 million makes We Heart It just slightly smaller than Snapchat, and about one-eighth the size of Twitter. And yet, while we all breathlessly speculate and philosophize over Snapchat’s every update, We Heart It flies more or less under the radar.
“Maybe that’s because the network’s saccharine premise doesn’t exactly intrigue the jaded adult mind. We Heart It is similar to Pinterest, in that users post and share photos of things that interest them. But unlike Pinterest, where said photos frequently depict recipes, crafts or other practical pursuits, We Heart It trades in inspiration…
“As George Washington fan studies Prof. Katherine Larsen told me last month, things beloved primarily by women and children are the exact things the mainstream marginalizes — and We Heart It is both.”
Even though some of the site’s photos and topics lack depth, it’s still encouraging to see a social media site that is reaching a marginalized audience — by giving them a safe space to share photos online and discover their creativity.